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BMW Group UK and Ireland has appointed Graeme Grieve as its new managing director.
Grieve will take up the position on October 1 and replaces Tim Abbott who has been appointed as BMW Group South Africa managing director.
Grieve is currently based in Munich and responsible for the BMW Group Importer business covering more than 80 countries around the world.
He first joined BMW UK in 1990 and held several positions before being appointed sales director in 2001.
He subsequently joined Rolls-Royce Motor Cars in 2006 as global sales and marketing director before moving to Munich in 2009 to take responsibility for the BMW Group Importer business.
During this time, he was also responsible for establishing an independent worldwide sales organisation for Mini within the BMW Group.
Grieve said: "My role will be to give clear leadership and direction to the company and to continue our strong partnership with our dealer network to meet the challenges which lie ahead."
BMW was the fourth largest car manufacturer for fleet registrations in the UK in 2013 with 76,764 units, 57% of its total registrations last year.
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