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Fiat has announced the appointment of Francis Bleasdale to to the role of fleet and used car director, a newly created role within the Italian car company.
He will be responsible for developing fleet business and sales of used cars sales across the Fiat group. Bleasdale was previously the client business manager for Inpetus Automotive; a third-party company, which helped manufactures, improve its dealership and sales experience. He also worked at Nissan as its LCV sales and marketing director.
Last year, Fiat announced a plan to improve its fleet market share by doubling the size of their fleet sales team, doubling the demonstrator fleet and introducing a fleet aftersales programme.
At the time, the company's commercial director, Karl Howkins claimed that they were "65% retail and the market is 50% fleet", adding that they would be targeting the user-chooser fleets with the 500L and Trekking.
"The fact that Fiat Chrysler is taking fleet so seriously was a natural draw for me. The group is clearly evolving and I look forward to growing our fleet share in the industry on the back of our current line-up and including new Fiat and Jeep launches in 2015," said Bleasdale.
"We know we still have work to do to improve our fleet appeal to corporate and user chooser fleets, but I'm extremely confident that with our huge new product offensive and, more importantly, Francis on board, we will deliver that," said Howkins.
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