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Ford has launched its GoDrive car sharing service to the public as part of the Ford Smart Mobility experiments, which was announced earlier this year.
Ford claims the service is the only car-sharing scheme, that offers one-way journeys with guaranteed parking. Drivers are charged by the minute with congestion fees, insurance and fuel covered within the cost of using the service.
Motorists use a smartphone app to reserve and access a car. Half of the 50-strong fleet is made up of the firm's Focus electric model.
Ford initially trialed the scheme earlier this year with 100 registered members accessing the electric Focus and 1.0-litre Focus EcoBoost models from secure parking hubs near public transport locations such as Waterloo and Victoria railway stations.
The American car maker is now inviting 2000 people to register for the expanded service, which offers 20 parking locations.
According to research by Ford, the car-sharing sector is set to grow by 23% from 2013 to 2025, while separate research found that 80% of Londoners are late for work once or more due to congestion on the roads.
"Our research tells us that car clubs currently are perceived as inflexible when it comes to booking, time slots and return locations. Features such as one-way journeys and pay-as-you-go extend the number of opportunities that drivers would want to car-share and could prove a game-changer," said Alicia Agius, project leader of GoDrive at Ford. "More drivers are finding GoDrive to be a key service that can potentially empower people living in the city with its flexible approach."
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