We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Medium-term rental company Meridian Vehicle Solutions has announced its intentions to target fleet customers from the second half of the year.
To do this, the firm is currently assembling a direct sales team in order to interact with its intended audience.
Up until now, the firm - which provides vehicles to fleets for up to six months at a time - has provided its services through third-party leasing companies, but its MD, Phil Jerome, said he "has no intention of competing with our existing leasing company base; in fact, we will consciously avoid targeting their customers".
"The feedback we receive from the market is that there is growing interest in medium-term rental and we intend to position ourselves as the key supplier in the sector," he added. "We see a lot of potential from fleets who need a three to six-month rental solution to cover situations such as probationary periods, short-term contracts, pool cars and more."
But he cautioned: "The challenge we face is translating interest in medium-term rental into genuine demand for the product from organisations for which it would be an effective and efficient solution."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
