Michelin joins ICFM Corporate Investor Programme
14 July 2017
Author: Daniel Puddicombe
Fleet managers working towards the Institute of Car Fleet Management's (ICFM) Intermediate and Advanced Diploma certificates are learning about the fuel and cost-saving benefits that fitting premium tyres can bring following a tie-up with Michelin.
Michelin signed up to the recently launched Corporate Investor Programme, and as a result, advice from the tyre giant is being incorporated into ICFM's 'masterclass' conferences.
As part of the deal, Peter Wood, Michelin key account manager, has presented on the topics of tyre safety, policy choices and tyre data at the ICFM events.
"Fleet management is a minefield of legal, technical and financial concerns," said Peter Eldridge, ICFM director. "However, working with major suppliers like Michelin and using its expertise within ICFM events, such as the recent masterclass on occupational road risk management, means we can offer a level of industry insight and best-practice advice that's second to none."
He added: "The importance of the right tyre choice in ensuring maximum safety, efficiency and long-lasting performance cannot be overstated. With Michelin's help, fleet managers will gain a far better awareness of tyre performance issues, and fully understand the impact making the right tyre choice can have on a fleet's operating costs."
Wood said: "When selecting a tyre policy, it's vital that fleet managers and procurement teams look beyond purely up-front cost, and consider all the factors to running a safe and efficient fleet. Getting your tyre policy right can affect a fleet in so many ways - it's not just about stopping distances, traction and fuel efficiency, but additional factors such as increasing uptime, mobility and duty of care."