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Construction company Mick George has entered the fleet management and leasing markets with the launch of its new broker division.
The company said it would pass on the experience gleaned from running more than 400 different types of vehicles in its own fleet to both business and private customers.
Mick George's new division is headed up by Steve Howell, who part-owned Neva Consults from 1992 until last year, when the business turned over 2,000 cars a year to customers.
Howell joined the company two months ago, although his association with the brand stretches back beyond that, when he was approached by Mick George's then finance director to track down a vehicle, which then extended to him sourcing company cars, vans, lorries and tipper trucks for the construction company.
Mick George claimed the brand's reputation is "likely to withstand any negative coverage connected with the car industry", with the firm adding its "emphasis on quality and service will be replicated within yet another field".
The company claimed it would be able to fix costs at "much reduced rates" compared with rivals.
'For me, the decision was easy to join Mick George Ltd," Howell said. "Commercial operators are continuously seeking innovative methods to stay ahead of the game, tasked with adding value in one form or another. It's often what sets those who are successful apart from those who sit back and stagnate over a period of time.''
Howell added: ''You only have to look at the strategical diversification that Mick George Ltd have made in recent times, whereby they are complementing their core business services, and are consequently reaping the rewards. With my experience, I anticipate this will be another example of that.''
The company claimed that within a week of the company being formed it had secured two clients, one of which took on 20 Mercedes C350e vehicles.
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