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Vauxhall has announced its all-new Insignia is priced from £17,115 ahead of its world debut at next week's Geneva motor show.
It is due to hit the roads this summer and will rival the likes of BMW's 3 Series and the Mercedes-Benz C-Class.
Available as a five-door hatch and estate, Vauxhall claimed the entry-level model costs £1,500 less than the outgoing base-spec model.
The entry-level model is powered by a new 140hp 1.5-litre petrol engine which emits 133g/km of CO2, placing it in the 25% 2017/18 BIK bracket.
Of interest to fleets will be the 110hp 1.6-litre diesel which emits 105g/km of CO2 - placing it in the 23% BIK 2017/18 tax bracket. In Design trim, this model costs from £18,485.
Vauxhall claimed this derivative saves a company car driver £1,983 in BIK costs over the course of a four-year/80,000-mile period when compared with an equivalent Volkswagen Passat.
The Insignia is equipped with the firm's OnStar personal assistant system as standard, while safety kit includes lane-keep assist, forward collision alert and autonomous emergency braking.
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