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Fleet technology company Drive Software Solutions has promoted Simon West-Oliver to the newly created role of marketing director.
Previously director of sales and marketing at the company, he will be responsible for marketing the company to ensure it hits its goal of achieving a 5% share of UK sector. He joined the firm in 1996.
Drive Software Solutions claimed its Drive fleet management tool is used by more of the world's leading vehicle leasing companies, utilities firms and telecoms fleets than any of its rivals.
He has 30 years experience in the automotive industry, having worked for a number of firms throughout his career, while he launched the Fleet Operators Computerised Information System, one of the first computer-based fleet tools, in 1988.
"Simon's profile and wealth of industry experience has been critical to the development of Drive Software Solutions, enabling us to expand and evolve as a business," said Martin Drake, the company's owner and managing director.
"Our technology has been so successful in transforming the performance of the vehicle leasing businesses who have implemented it, that the next phase in our growth is going to be very exciting."
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