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SG Fleet has announced a new brand structure following its recent integration with Fleet Hire and Motiva.
According to the company, the new structure gives SG Fleet a competitive advantage, taking the strong attributes of each individual organisation and creating an offering that provides their customers with an integrated mobility solution.
As a combined group with increased investment and resources, the existing culture of exceptional customer service and operational excellence will continue to build.
SG Fleet confirmed that the integrated UK businesses will operate two brands: SG fleet and motivadirect.
SG Fleet offers fleet management and employee benefits solutions while motivadirect covers used car retailing. motivadirect is a consumer operation with a separate customer base to the fleet and employee benefits solutions business.
David Fernandes, UK country head, said: "I am really pleased with the way the integration has progressed and we are already seeing some real positive results. The branding was always going to be very important and we wanted to take time to consult with everyone involved before we made any decisions.
Graham Hale, managing director, said: "We joined the SG Fleet Group back in August 2016 and the new branding of the combined business in the UK is a logical progression from the individual brands as SG Fleet's presence in the UK expanded. As a larger, combined and fully integrated business, built on outstanding customer service, innovation and operational efficiency, we will continue to develop additional and improved solutions for both new and existing customers."
Peter Davenport, executive director, Fleet Solutions, noted: "The suite of products we have, such as motrack, supported by the strategic plans that SG fleet has for the UK, allow us to bring a very attractive proposition to our customers. The investment which SG fleet is putting into our systems will also deliver additional benefits for our customers."
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