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TomTom Telematics has launched a European Driver of the Year competition to help promote safer and more responsible driving standards among fleets in Europe.
The competition will rank drivers based on behaviour scores recorded by TomTom's Webfleet fleet management system, with 10 finalists then competing for the title at the Circuit De Catalunya, Barcelona, in October.
Drivers are able to compete in two categories - cars and vans and also trucks - with the top-scoring driver in each category from five regions progressing to the final.
The regions are: Benelux (Belgium, Luxembourg and The Netherlands), France, Mediterranean (Italy, Portugal, and Spain), Central Europe and Nordics (Austria, Denmark, Germany, Sweden and Switzerland), and UKI (United Kingdom and Ireland).
"This competition has been launched in a bid to make driver safety a higher priority with European businesses and to encourage more cost-efficient fleet motoring," said Taco van der Leij, vice-president of marketing at TomTom Telematics.
"Road traffic collisions are estimated to contribute to more than a quarter of all work-related deaths across the EU. Mobile workers, however, can be empowered to drive more safely - and in turn more fuel efficiently and environmentally responsible - with the appropriate guidance, technological support and training."
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