We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Citroen will offer a leasing-style maintenance package on its all-new DS3 supermini to both fleet and retail customers.
Dubbed 'Freedrive', the maintenance pack, which will cost from £700, means drivers would only have to pay to insure, tax and fuel their cars for the first three years or 60,000 miles. It includes Citroen's maintenance scheme, which is already available separately for £199, plus tyres, replacement car during servicing or repair, mis-fuelling cover, car wash after servicing and a pick-up and collect service. Citroen hopes that while the DS3 will be a retail car predominantly, with just 20% of the 5500 cars heading to the UK in 2010 going to fleets, the pack will tempt those on cash-for-car schemes.
Commenting on the fleet proportion, UK boss Gary Savage said the DS3 would generate a great deal of conquest business. He added that as part of a concerted effort to improve Citroen RVs "there won't be any DS on daily rental. Less than 5% of Citroen's business was daily rental in 2009".
He continued: "We've not done much in the way of cash-back and VAT-paid deals in the past two years."
Savage's comments were echoed by worldwide boss of Citroen, Frederic Banzet: "DS has the strength to get out of discounting. We've been competitive in the retail market with discounting. We're turning away from that. This is to help residuals, but it takes time. To do all that, you need to transform the range and that takes about 10 years."
Meanwhile, Citroen is also considering offering fleets the option of producing customised or company-branded DS3s direct from the production line.
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
