Liquid Fleet has announced the appointment of James Miller as its new sales and marketing director.
Miller will be tasked with leading Liquid Fleet’s growing sales and marketing team as its looks to increase the size of its fleet from 3,000 to 5,000 vehicles over the next five years.
He joins from leasing company Ayvens, and has previously held roles with Santander Consumer and BP Pulse.
Miller said: “It’s a very exciting time to join Liquid Fleet and I look forward to leading the team to grow the business over the coming years with our 6-12 months lease proposition, while expanding our salary sacrifice, short term probationary cover and grey fleet offering.
“Alongside the ambitious growth plans we will continue delivering what we are known for, which is a very personal customer service tuned into specific mobility needs.”
Liquid Fleet’s MD Ismael Aumeerally said: “We would like to welcome James onboard and are very excited to have someone of his calibre lead the sales team.
“He has extensive experience in the corporate rental and leasing market which will be invaluable as we support our customers to overcome the challenges of moving their businesses and drivers to electric.”
