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Accident Management - RAC Accident Services

Date: 24 January 2007

It was 2001 the last time RAC was beaten to the accident management award, and the company's plans for 2007 mean it could be even more difficult to prevent a seventh consecutive prize next year.

RAC Accident Services is looking to ramp up its sales and marketing activity this year while completing an enhanced on-line system for corporate customers.

"People don't use accident management because they don't appreciate the value," explained boss John Lawrence. "The insurer takes car of the bent metal but not the hire car, uninsured loss recovery, personal injury or lost staff time. A lot of businesses don't realise things like that are recoverable."

This year, RAC has aligned its accident management business more closely with its legal services division, and Lawrence also highlights efforts at improved training so one member of staff can offer advice and support on all elements in the aftermath of an accident, from roadside recovery through the repair process and getting the driver mobile again.

"Accident management is one of those things that can be done very badly or incredibly well," said Lawrence, and looking at this result, BusinessCar readers obviously place RAC firmly in the latter camp.