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Awards 2009 - Accident Management: RAC

Date: 27 January 2009

RAC has picked up this award eight times on the trot now, but 2008 didn't see a raft of new and radical changes to the service offered.

Instead the company has been honing what it already has, and has been concentrating on training its staff to deliver even higher levels of customer service.

Neil Thompson (pictured), RAC's director of rescue service delivery, said the company was "delighted to have its efforts recognised by BusinessCar's readers". The firm carries out regular internal measures of customer satisfaction, but Thompson told of his pleasure at being acknowledged by an external award.

"We have been working very hard in the last couple of years on finding out what customers want," he said.

While there has not been a vast amount of new products or services brought out last year, 2009 could be different, and Thompson said customers could expect an announcement in the spring. Those for whom the RAC's consistency has been a major selling point need not worry, however, as Thompson stressed the announcement will be of the evolutionary nature, rather than a major overhaul of the accident management service.