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Another major issue with EVs is range anxiety, which BMW is addressing with its Flexible Mobility package. Customers will be offered the temporary use of a conventional combustion engine or hybrid engine car, with time frames set on an individual basis annually. The idea intends to remove the problem of long journeys for occasional business trip or family holidays. This offer will be tempered by the i3 range-extender vehicle, which, unsurprisingly, is expected to be more popular in the corporate sector, and certainly makes sense for those regularly exceeding distances of 100 miles. However, Gray says there will be a "portfolio aimed specifically at businesses" that will encompass all options, as well as the range-extender i3.
The carmaker also has a joint venture with a rental firm, as yet unannounced, in the UK for its DriveNow car-sharing service for the i3, which has run successful trials in both Munich and San Francisco. Charged by the minute, and costing less if the car is parked, the move is "a response to city driving trends, where there has been quite a steep decline in car ownership," says BMW.
"The i3 is our solution to emission-free driving in urban areas," says Harald Krueger, member of the BMW board, production. "The 360° Electric full-service package will offer a complete range of products and services to enable our customers." He added: "We want them to enjoy all the benefits of everyday electro-mobility in the most reliable, convenient and flexible way - for example, through easy access to public charging infrastructure."
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