BUSINESSCAR AWARDS WINNER: Ampera shines a light on Vauxhall
05 August 2013
New models to fill niches
There aren't any major business car launches for Vauxhall this year, but there are still some important and interesting new models designed to fill niches and add some flair and glamour to the company's range.
The Fiat 500-rivalling city car the Adam and small crossover Mokka have both gone on sale, and are handy for Vauxhall because, with the exception of a few Astra or Insignia customers migrating to the Mokka, will be incremental sales as they're new segments for the company. "We now need to make sure people are aware of them and that they are on choice lists," says fleet sales director James Taylor.
The next new model is another niche, in the form of the four-seat convertible Cascada. "We're not expecting to sell particularly many in fleet or retail, it's very much a halo car," says Taylor. "We're trying to get it positioned as a replacement for the old Saab 9-3 from a GM point of view, and whatever we sell will be incremental but relatively low volume."
Later in the year comes a facelifted Insignia, with the focus said to be on improving interior quality and technology, and there's also the first appearance of the company's new 1.6-litre diesel engine. It will debut in the Zafira Tourer, cutting emissions by 10g/km compared with the 1.7 CDTi it replaces, before going into other models across the range.
Looking ahead, the new British-built Vivaro medium-sized van will arrive in 2014.