BUSINESSCAR AWARDS WINNER: Heart of glass
25 November 2013
Author: Jack Carfrae
Autoglass was voted the top windscreen repair and replacement service for the 12th year running by BusinessCar readers in January. Jack Carfrae chats to MD Matthew Mycock to find out why.
The company operates a 'repair first' policy to prevent windscreen chips becoming a more expensive repair job; the 'Vanbrella'
A dozen honours in as many years isn't bad going by anyone's standards - that's how many category wins Autoglass has notched up in the windscreen repair and replacement provider category of the BusinessCar Awards.
The company has plenty going on in the corporate sector at the moment, but it's also worth bearing in mind that it's arguably the most well-known windscreen specialist around, which hasn't done it any harm in the eyes of business customers.
Managing director Matthew Mycock freely admits that a part of the award win is down to the company's branding and well-known status: "That's part of it. There is a bit of brand recognition, but customers' expectations of us don't stand still."
Despite the company's back catalogue of popularity with BusinessCar readers, he also admitted that the firm had recognised the need to up its game in the fleet stakes: "When I came in it wasn't a sector we had paid enough attention to. I don't honestly think we'd really stopped and thought about the complexities of fleet and lease, therefore I don't think our approach to them or our proposition was particularly compelling. But there's real growth potential there - the fleet market has a complexity and some unique characteristics, which, unless we changed the way we operated, we weren't going to get close to.
"Time is a massive issue - their interest is in getting the car back on the road as quickly as possible. I don't think we'd really understood that previously. We changed what we do and the way we operate - we can now get to those cars quicker and deliver the service they're after."
Staffing was one of the big changes for the fleet side of the business and what allowed Autoglass to get back into bed with that sector. Mycock explains: "The best thing we did was actually put people in the business specifically on this sector who understood it and could get to grips with it.
"It's only a small team of five people but they've done a great job at getting the whole business closer to this sector."