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BUSINESSCAR AWARDS WINNER: Looking for a leap in corporate business
Date: 29 August 2013
In volume terms, Jaguar has always operated somewhere on the fringes of the business car market when compared with the trio of premium German manufacturers, but the desirability and appropriateness of its products isn't really in question any more, as a pair of BusinessCar awards for the XF and XJ proved at the beginning of this year.
The issue has always been that the company has never been set up or structured to attack the business car market in the way that BMW, Audi or more recently Mercedes can.
That's now changing, and along with sister firm Land Rover, the company has a restructured team plus a number of vital changes coming to give it a chance of significantly increasing its share of the business sector.
"During the summer I was given responsibility for all Jaguar and Land Rover corporate operations and asked to come forward with a strategy for how to address the market and keep the focus on Jaguar and on Land Rover, and the different segments of the market that need to be addressed in different ways, and bring the dealer network along with us," Jaguar Land Rover's UK corporate sales manager Jonathan Wackett explains. "This is the foundation work for growth. We now have a consistent structure you could argue we didn't have before, and it's a significant investment to address the corporate market for the long term."
