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This fresh focus on the corporate marketplace across JLR has come about partly because of the latest new products such as the 2.2-litre diesel Jaguar XF, Jaguar XF Sportbrake - which already takes 20% of XF sales following its launch late last year - and the Range Rover Evoque, which are a better fit for a bigger percentage of the fleet sector than what was previously on offer. Also, at the top end of the corporate market, the XJ luxury saloon now emits less than 160g/km while the new Range Rover offers 198g/km.
"I don't think necessarily we've been playing catch-up," Wackett tells BusinessCar. "We're currently at a stage in the business development where to maximise the opportunity that exists for us in the UK as a whole, we recognise the corporate market requires a particular approach.
"Now we have a broader product offering, it's timely and appropriate to address that corporate market in the way that would be expected from a manufacturer with the desires and aspirations Jaguar Land Rover has."
Wackett continues: "Customers that operate in a corporate market require manufacturers to engage with them - they don't go and find you but expect a manufacturer to knock on the door." He also says they need manufacturers that are easy to deal with, reply to phone calls and solve problems: "The core piece of this is that we now have a long-term commitment to start to address the corporate market, not a drop-in and drop-out, and we have to provide a great customer experience and great customer service. There hasn't been that focus, and that's what delivers great relationships."
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