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Hollins has had to contend with large supply shortages this year, thanks to the consultation around the Genk closure that disrupted production of the Mondeo, S-max and Galaxy, although it's the Mondeo that has been worst affected.
"We're now seeing cars coming through; in quarter one we had massive supply issues with the Mondeo and we've got a lot of pent-up demand in distribution," says Hollins. "Lead times are larger than we would like but the car provides a great bridge through to the back-end of 2014 when we will be in a position to launch the new one."
The new model has also been delayed by the Genk closure, with production shifting to Spain, but Hollins doesn't feel the hold-up will be costly.
"There was a school of thought that said you should never talk about new until you have sold all of the old cars, but the customers are very different. It's a different financial equation: people will pay more for a new car than they are prepared to pay for the current one," he explains. "I'm okay that we will deliver our volume commitments on the Mondeo despite the Genk changes and extended run-out. We've now got a product and price proposition that is attractive and I'm seeing that in my order bank. I know how many orders I'm sitting on and I'm in pretty good shape."
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