We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Another of Hollins' tasks is to expand Ford's volume base.
"The observation I had after three months was that most conversations in Ford fleet centred around four products - the Fiesta, Focus, Mondeo and Transit - and as the market sub-segments there are more opportunities than these four," he declares. "I'm looking to make sure we utilise the whole platform from the Max family though the Kuga and Galaxy to the Tourneo, and I'm looking to grow these products."
Rather than a traditional 200,000 registrations per year split across the four core models, Hollins is looking for "more lumps of 5000-10,000" units as the brand and the market continue to evolve.
Early next month, Ford's fleet boss Phil Hollins will launch a new SME initiative to the firm's dealers, hoping to get them "more engaged" in selling to local fleets.
"It will build on the solid base we have and use the tools available to us, because I think the market will sub-segment more and more and we need to find ways to deliver higher volumes in smaller chunks than before," Hollins tells BusinessCar. "It's not a revolution but an evolution of where we were before. It's a package of benefits for dealers who want to operate in a certain way."
He says there won't be pressure on all of the dealers to take part, but he adds fleet cars are already coming through dealers in some ways, so there's more margin available for the ones who wish to get involved.
"There needs to be a mechanism whereby, if the fleet guy isn't in the dealer when an SME walks in he gets treated appropriately, and we have a plan to do that," continues Hollins. "It is an opportunity, relatively slow-burn, but if we can continue to demonstrate progress we'll continue to invest in it and give benefits to the SME customers they [dealers] deal with."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
