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The start point for the best source of fleet information

MANUFACTURERS' FLEET WEBSITES: Which website serves fleet best?

Date: 02 April 2013

Honda            84%

Accessibility:            4/5

Ease of use:            5/5

Design:            4/5

P11D/BIK info and brochure:            5/5

Tax calculator cleverness:            2/5

Speed of response to emails:            5/5

Phone number accessibility:            5/5

'Find a dealer' service rating:            4/5

Extras, apps and Twitter presence:

Car builder, test driver requests, shortlist tool, car comparison tool (Honda vs rivals), live chat, special offers, e-newsletter, SMR data, press and owner reviews, mobile site, Twitter (not fleet-specific)            8/10

www.honda.co.uk/cars/corporatesales

Honda's site is great to look at, easy to find your way around, and by choosing the 'Additional Corporate info' option you can find the P11D, BIK% and monthly tax liability when looking up prices. What's more, our phone rang just 10 minutes after we sent in our email enquiry. But why is the tax calculator so basic?

 

Hyundai            80% (MOST IMPROVED)

Accessibility:            4/5

Ease of use:            4/5

Design:            4/5

P11D/BIK info and brochure:            5/5

Tax calculator cleverness:            3/5

Speed of response to emails:            5/5

Phone number accessibility:            4/5

'Find a dealer' service rating:            4/5

Extras, apps and Twitter presence:

Car builder, test drive requests, shortlist tool, contract hire offers, whole-life cost calculator, news, mobile site, Twitter (not fleet-specific)            7/10

www.hyundai.co.uk/fleet/fleet-managers

Hyundai had to try harder and has. The tax calculator has been replaced by an accurate one, and there are contact details for individuals in the fleet team, although, oddly, there is one phone number and email address for the whole department. We had a prompt reply to our email from whoever had hold of the company keyboard, while the whole-life cost calculator for entire virtual fleets is very clever.

 

Kia            78%

Accessibility:            4/5

Ease of use:            4/5

Design:            4/5

P11D/BIK info and brochure:            3/5

Tax calculator cleverness:            5/5

Speed of response to emails:            4/5

Phone number accessibility:            4/5

'Find a dealer' service rating:            4/5

Extras, apps and Twitter presence:

Test drive requests, shortlist tool, engine selector, VED calculator, contract hire offers, iBrochures (for iPad and iPhone), e-zine for business customers, Reevoo reviews, 'Ask an owner' facility, mobile site, Twitter (not fleet-specific)            7/10

www.kia.co.uk/kia-business

Not many years ago Kia's online presence all but ignored business users. Now it's a useful resource for company car drivers and fleet managers alike. The tax calculator is comprehensive and accurate, with prefilled option prices and the facility to show results for more than one Kia on the same page. The design looks bright and colourful, and the navigation is intuitive.

 

Land Rover            52% (MUST TRY HARDER)

Accessibility:            2/5

Ease of use:            3/5

Design:            3/5

P11D/BIK info and brochure:            3/5

Tax calculator cleverness:            0/5

Speed of response to emails:            3/5

Phone number accessibility:            4/5

'Find a dealer' service rating:            4/5

Extras, apps and Twitter presence:

Car builder, test drive requests, e-newsletter, blue-light sales, international sales, mobile site, Twitter (not fleet-specific)            4/10

www.landrover.com/gb/en/lr/corporate-sales

After missing the cut in 2011, Land Rover returns to our website survey. But two years on, its offering is still a huge disappointment. For starters, few other sites make you work so hard to find the corporate sales section (it's the ninth option under 'Vehicles' at the bottom of the home page). Shockingly, there's no tax calculator, and the list of useful features is a very short one. On the plus side, if you're ordering a brochure the drop-down menu allows you to enter Dame, Earl, Lady or Lord as your title.



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