MANUFACTURERS' FLEET WEBSITES: Which website serves fleet best?
Date:
02 April 2013
Mada 80%
Accessibility: 4/5
Ease of use: 4/5
Design: 4/5
P11D/BIK info and brochure: 3/5
Tax calculator cleverness: 5/5
Speed of response to emails: 5/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, shortlist tool, car comparison tool (Mazda vs rivals), news, offers, mobile site with fleet content, Twitter (not fleet-specific) 7/10
www.mazda.co.uk/business-cars
Mazda's website now looks cleaner and slicker than it did in 2011, and there's a mobile version to view on your smartphone. Beneath the attractive new skin there's some good content, with a tax calculator that's second only to Peugeot's in its sophistication, according to www.comcar.co.uk. The competitor comparison facility is more sophisticated than most, allowing you to choose from a list of rivals and adjust variables. We had a response to our email in less than an hour.
Mercedes 72%
Accessibility: 4/5
Ease of use: 4/5
Design: 4/5
P11D/BIK info and brochure: 3/5
Tax calculator cleverness: 4/5
Speed of response to emails: 2/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, shortlist tool, competitor comparison tool (Mercedes vs rivals), independent reviews, Twitter (not fleet-specific) 7/10
www.mercedes-benz.co.uk/corporatesales
Despite the modest score, there's a lot to like here. Navigation is straightforward, the design is attractive, and the tax calculator is accurate. There's some decent content to back up the slick looks, including fleet-specific cost comparisons against rivals and a handy shortlist tool. However, it was over two days before we had a response to our email, and we searched without success for a downloadable price list with P11D values and BIK bandings.
Mini 72%
Accessibility: 4/5
Ease of use: 4/5
Design: 5/5
P11D/BIK info and brochure: 5/5
Tax calculator cleverness: 2/5
Speed of response to emails: 0/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 5/5
Extras, apps and Twitter presence:
Car builder, test drive requests, shortlist tool, car comparison tool (Mini vs rivals), special offers, downloadable newsletter, Twitter (not fleet-specific) 7/10
www.mini.co.uk/corporate
From the corporate home page you're directed to the most relevant content depending on whether you are a small or large fleet. There are P11D prices for the range, and a shortlist tool that uses BIK percentage and P11D to help narrow down your choices. We like the way the dealer search facility gives your local business contact, not just a generic dealer number, but the tax calculator contains some errors.
Nissan 72%
Accessibility: 2/5
Ease of use: 3/5
Design: 4/5
P11D/BIK info and brochure: 3/5
Tax calculator cleverness: 4/5
Speed of response to emails: 5/5
Phone number accessibility: 5/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, car comparison tool (within model range), engine selector (suggests more economical alternatives), mobile site, Twitter (not fleet-specific) 6/10
www.nissan.co.uk/fleet
The business area only appears in a sub-menu if you hover over 'Tools and services'. When you do find fleet-specific content there's an 0800 number for the fleet team and individual contact details, plus content such as a fuel benefit calculator. Nissan replied in under an hour to our email, but the downloadable price/spec guide lacks P11Ds.
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