MANUFACTURERS' FLEET WEBSITES: Which website serves fleet best?
Date:
02 April 2013
Toyota 78%
Accessibility: 4/5
Ease of use: 4/5
Design: 4/5
P11D/BIK info and brochure: 4/5
Tax calculator cleverness: 2/5
Speed of response to emails: 4/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, cost comparisons, press reviews, online advisors, contract hire offers, company car tax app, downloadable fleet brochure (includes tax table and key contacts), Twitter (not fleet-specific) 9/10
www.toyota.co.uk/fleet
This site is easy to use and neatly designed. It doesn't take long to find a price list, which includes BIK bandings, but it's a shame the P11D isn't included. We like the dedicated fleet brochure and the interactive company car tax guide, which is available as an app from iTunes or Google Play. The basic tax calculator is a let-down, though.
Vauxhall 94% 2021 *** WINNER ***
Accessibility: 5/5
Ease of use: 5/5
Design: 5/5
P11D/BIK info and brochure: 5/5
Tax calculator cleverness: 4/5
Speed of response to emails: 5/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, call back requests, whole-life cost calculator, emissions calculator for entire fleets, models listed by CO2 output, historical price guides, mobile site (no fleet section), Twitter (not fleet-specific) 10/10
www.vauxhall.co.uk/fleet
Last year Vauxhall was a deserving winner. This year's site is even better. There's a massive amount of content for fleet managers and company car drivers, but bold design and intuitive navigation make Vauxhall's website easy to use. The whole-life cost calculator is hugely detailed, there's a price list with P11D and BIK figures for the entire range, and the Roadtrip app helps keep track of business mileage.
Volkswagen 78%
Accessibility: 4/5
Ease of use: 4/5
Design: 4/5
P11D/BIK info and brochure: 5/5
Tax calculator cleverness: 3/5
Speed of response to emails: 1/5
Phone number accessibility: 5/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, car comparison tool (VW vs rivals), Bluemotion guide, whole-life cost calculator, testimonials, emissions guide for sub-140g/km cars, fleet manager's guides, Car Configurator app, mobile site, Twitter 9/10
www.volkswagen.co.uk/fleet
If VW had replied to our online enquiry more quickly, this site would be placed as runner-up overall. RV comparisons and a flexible and detailed car comparison tool are highlights, and there are some neat touches such as testimonials from fleet customers and a freephone number to call the fleet sales team. We also like the detailed advice guides for fleet managers. However, the tax calculator is too basic albeit error-free.
Volvo 70%
Accessibility: 4/5
Ease of use: 4/5
Design: 4/5
P11D/BIK info and brochure: 4/5
Tax calculator cleverness: 2/5
Speed of response to emails: 1/5
Phone number accessibility: 4/5
'Find a dealer' service rating: 4/5
Extras, apps and Twitter presence:
Car builder, test drive requests, car comparison tool (Volvo vs rivals), PDF comparisons with competitors, model listing by CO2, e-news, affinity offers, chauffeur programme, online user guides and manuals, mobile site, Twitter (not fleet-specific) 8/10
www.volvocars.co.uk/business
The comparison tool is the highlight of Volvo's site. Choose your Volvo and up to three rivals from a list Volvo suggests - or pick your own. Points of comparison include the P11D and BIK banding. If that's all a bit too interactive for you there are PDFs to download comparing Volvos with competitors. However, the no-frills tax calculator doesn't give figures for 50% taxpayers and doesn't include a fuel benefit calculation.
Subscribe