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SMMT SALES FIGURES: Fleet stays flat but retail buyers boost figures to four-year high

Date: 29 April 2013   |   Author:

 

Other brands that enjoyed growth in excess of 20% in a market that was barely above level included three around the fringes of the top 20. Fiat, Land Rover and Chevrolet all had a positive 2012, the latter two in particular off the back of new product aimed at the business car market.

In contrast, Mazda was a company heading in the opposite direction, plunging out of the top 20 with an 84.6% drop in fleet sales that will hopefully be turned around by the new 6 joining the CX-5 launched last year, and debuting the firm's new SkyActiv technology that showcases Mazda's focus on CO2 reduction.

At the bottom of the top 30, defunct Saab and wilting Subaru disappear from the table, replaced by the sibling Chrysler and Jeep brands now under Fiat's control and in the middle of a large-scale product renewal. 

Mini had a slightly odd year, with the hatchback model at the core of the range dropping by 27.0%, while the Countryman, the firm's most practical and fleet-orientated model, grew sales by 26.7%. The fleet appetite for fashionable small cars is alive and well though, by the looks of the Citroen DS3's leap into the top 50 courtesy of a 66.2% rise in sales, and Fiat's 500, which had a resurgent 2012, increasing sales by 43.7%. 



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