TECHIES 2012: Small is beautiful
Date:
20 June 2013
The company has positioned itself differently to your average leasing outfit. Sales and marketing director Nick Hardy reckons that the majority of his rivals are reasonable in terms of what they offer but, by and large, they offer the same thing to the same audience, so the only way to stand out is to be and look unlike the norm.
"The majority of leasing companies out there aren't bad. We wanted to differentiate ourselves, so we told our marketing partner to look at all the BC50 companies' sites and make us different. We want to be visually more interesting than anyone else and a leader with customer service and IT," he says.
The upshot of that is that the company isn't chasing numbers in the way the larger leasing operations are, instead placing an onus on customer service and sophisticated technology for smaller fleets. It introduced its Mi Fleet reporting system around 18 months ago and the idea was for it to be better looking and to produce more visually attractive reports than the industry equivalents, as well as being easier to use and navigate.
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