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Once you're keeping an accurate eye on a fleets' fuel spend it's possible - and advisable - to dangle a carrot in front of those employees willing to drive more economically. James reckons the simplest way to create that incentive is to split the savings with the most economical staff: "Rewarding drivers is about giving them something they value. Maybe splitting the saving percentage with the driver. Obviously, you can't do that with public sector fleets, but for others, if you save 20% you could give 5% to the driver."
Margerison agrees that the carrot is better than the stick when it comes to getting drivers to play ball: "If you punish the bad guys they won't share that and they'll probably try and criticise the system, so it's bad karma. Positive engagement works better. You can do it as easily as buying a cheap cup and crowning the top driver at your monthly meeting.
"The second part of that is to say to them, 'look, we've got to manage the fuel costs - if you work with us on the fuel side, we won't have to cut wages'. There's also money - have a staff do or offer individual incentives for savings. Some of them can just go straight to those drivers - for example, a 5% salary increase at your next review."
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