We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
The target is an additional 10,000 corporate registrations over the next three years, with 70% of that coming from the Auris across hatchback and estate, taking Toyota to a fleet volume of around 50,000. "We've tried to make sure with the Auris that we've got a very generous position; we're head-on with the competition that's doing well at the moment - Kia and Hyundai," says Harrison. "Where you expect to sell volume is £500 below the Focus and we've pushed very hard to make sure we're visibly below Ford, then you spec-adjust. People need to understand the accessibility of the product and we're not trying to be unrealistic in terms of the price of the car."
The new Verso people carrier is another vehicle Toyota hopes will increase volume. "The segment in general is 75-85% fleet so it's predominantly a business sector, but it has been distorted by Motability and rental, which is a high content of the sector," says Harrison. "In the past couple of years we've seen a lot of people pull back at the cost of doing business in those sectors and I see the Verso as a big opportunity - it has a 7% sector share in retail but less than 2% in fleet.
"Toyota wants to be a major volume player in the UK and you can't do that without getting your fair share of each sector," he adds. "We would like a share of Motability but we don't build cars unless we have a customer. We are now looking at the business in a different way and are able to be less sporadic - there was an approach of stepping in and out when it suited us but we're now able to put an end to that."
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
