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Fleet consultancy firm TR Fleet's main market is to pick up the business leasing companies see as too small to be worth dealing with.
The firm, run by prominent ACFO member and former fleet manager Julie Boyd, says it wants to "revolutionise current fleet practices through the provision of innovative solutions, driving better business decisions", which involves the entire fleet process but specifically focusing on the safety elements through its in-house-developed Drive Secure risk management system.
Based near Coventry, TR Fleet began trading just over two years ago, and is now up to seven members of staff with another three imminent. One recent appointment was commercial director Jo Ewen, who was previously sales and client services director for fleet management firm FMG Support. "I needed a management team to show that the business is investment-ready and not reliant on me," Boyd tells BusinessCar. "Bringing in someone of Jo's calibre was essential from an investment point of view."
That investment has duly arrived (see 'Going for Goldman Sachs', below), and Boyd has ambitious growth plans. Boyd and Ewen say they are already looking at the possibility of growing through acquisition with the help of investment partner Midven, and Boyd admits they have already looked at one possible acquisition target.
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