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The zenith of Zenith
"Without a shadow of a doubt it has been transitional in the way Zenith operates its business," claims Hughes. "Every area of the business has very significant Pulse management information and is using it to manage the supply chain, all financial transactions, and monitor and provide insight into every area of the market, from daily rental and charges to deliveries and excess mileage."
Zenith customers also use the data to manage their fleets, with Pulse highlighting exceptions, across a broad range of criteria, for the fleet manager to focus on. It enables Zenith's account teams to work closely with customers as they're both looking at the same real-time data simultaneously.
The system has allowed Zenith to streamline internally, and it is delivering three times as many cars as three years ago with a similar-sized workforce.
"We'll continue to grow in number, but not as quickly as the business grows, as we will continue to drive efficiencies," concludes Hughes. "We might not need to add to the finance team for example, but we might need new account managers if we secure a new fleet - we don't want to dilute the service as we recruit new customers."
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