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A new X-perience
Seat will launch its first four-wheel drive model by the end of the year, in the form of the Leon X-perience. Along the lines of the Audi Allroad models, the X-perience offers extra ground clearance and off-road-style cladding, and will be offered with either 150hp or 184hp versions of the 2.0-litre diesel engine.
"One thing we believe will be an interesting niche is the 150hp X-perience with 124g/km," Seat's fleet boss Peter McDonald tells BusinessCar. "Knowing there are a whole bunch of fleets with a 130g/km cap, there are very few cars with 4x4 capability within that; the only one lower is Suzuki."
Seat is also looking to emergency service and rapid-response fleets as an opportunity for its four-wheel drive Leon ST X-perience.
"We know it's a big opportunity from what we have seen with the sister brands. There are a whole bunch of cars sold through these channels and we'd like to take some of that opportunity," he continues, also targeting fleet user choosers. "We want to leverage the opportunity with end-user fleets - do you want a BMW 1-series or Mercedes A-class, or a car with the same rental, but with 4x4?"
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