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BusinessCar hits 200 issues

Date: 25 August 2014   |   Author:

 

Fleet sales figures - prestige brands having a bad time

Prestige German brands rule the roost in the UK in terms of profitability, and brands such as BMW are dominant in fleet too. However, the picture back in 2006 wasn't the same. The brakes on the new car market were starting to pump in 2006 with a 4% reduction in the fleet market for the traditionally slow month of August, and prestige brands in particular were hit ahead of the September plate-change. Audi was the only major exception, continuing its growth due to the launch of its latest A6. BMW was only in eighth position for total registrations in August 2006 and was nowhere to be seen in the top 10 models sold. That's changed significantly, and the BMW 3-series was the seventh most popular model in the UK in 2013 with 43,494 registrations, according to SMMT figures, while BMW and Audi ranked four and five in fleet registrations last year.



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