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The Fleet Industry Advisory Group launched in May 2014, aiming to help those newer to the industry learn from experienced fleet professionals. It describes itself as a peer-to-peer mentoring organisation, keen to build relationships between industry players and improve the business for everyone.
The organisation launched with a white paper entitled Perfect Purchasing and a workshop on procurement, held at the Arnold Clark Group's training academy in Wolverhampton.
"We never thought about positioning as such, we thought about what we wanted it to do," says FIAG founding member Geoffrey Bray, who also founded Fleet Services Group (now ARI Fleet) in 1987. "It's not a training body or banging on doors trying to get people to listen to its point of view; the mission is to try and get a cascade of knowledge."
The founding members have a combined total of hundreds of years of fleet industry experience across fleet managers and fleet management, safety, legal and risk experts, and the membership total has passed the 50 mark. Membership is corporate rather than individual, so different employees can come along to different meetings, and costs £350 per year.
The plan is to grow "by introduction," as Bray describes it, with members bringing along contacts or friends once they have experienced the benefits themselves. But he says quality of membership is the big benefit, and that's more important than increasing numbers.
"A lot of people carry the responsibility for fleet and, with the greatest respect, in many instances they are floundering and will follow what happened before like lemmings," says Bray. "There's no blank page of why you need vehicles, what vehicles you need and how they are used."
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