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HYUNDAI: Ready to go again

Date: 05 May 2014

Hyundai has enjoyed strong growth in the corporate sector over the past few years, but as fleet boss Martin Wilson explains to Paul Barker, the manufacturer is gearing up for more of the same in 2014 and beyond

"I'm absolutely delighted with 2013. As a fleet brand we've made enormous steps in every direction. Fleet sales were up and with a better sector mix."

So says Hyundai's fleet director Martin Wilson at the end of his first year heading up the business car operations of the UK's number nine fleet brand.

Wilson took on the newly created director role on 1 January 2013, moving up from his previous position as national fleet sales manager and prior to that European fleet and remarketing manager based at Hyundai's Frankfurt headquarters.

Over the past two years, there has been a big overhaul of how the company approaches the fleet market as it adjusts to being a top 10 fleet player.

"Our team and infrastructure has improved, with new personnel and areas we needed to look at," Wilson explains to BusinessCar.

"On the marketing side we have improved dramatically, and customer care and aftersales, with the new customer charter, have improved dramatically, and we have a very robust and strong dealer centre programme. Plus, up-front prospecting and communication has improved."

"We have improved every touch-point on how we talk to customers and prospects. The key for us is maybe 18 months ago we could be seen as a new fleet player, the new kid on the block, and we have exceeded expectations with product and personnel," he continues. "Now we're not the new kid on the block. We are more established, so customer expectations have risen again, and that's the exciting bit.

"The infrastructure is getting to where we need to be in the fleet world."