We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Wilson declares Hyundai's key strength is the whole-life cost message, and is currently recruiting for a specific whole-life cost manager to work on further lowering running costs across the Hyundai range, and on the 23 new models coming over the next 40 months.
"Overall volumes for this year should be around 80,000, so we'll go up again year-on-year," he said. "In 2015/16 we really ramp up again and we will be not far off 100,000."
The new Hyundai i10 was the first model in the new product offensive, and will be followed later this year by the Genesis executive saloon going in above the i40, although in low volumes, with the new i20 and ix35, revised i40 and then revised i30 all also in the pipeline over the next couple of years.
"Next year will be full-on. We've got to be talking to new clients now," says Wilson. "Our product offensive is outstanding, and not only is it a nice range, it's constantly being refreshed so we always have something to talk about."
The new i10 has, according to Wilson, class-leading residual values, and the i40's popularity since its mid-2011 launch has seen Hyundai's demonstrator models still as in-demand now as they were at launch. "The [upper medium] D-segment is a sign of the state of the brand and we're seeing no let-up in interest in the i40," says Wilson.
Hyundai's fleet supremo claims to have witnessed a change in leasing company attitudes towards the brand.
"Last year was the first time it really smacked me in the face. We were talking to leasing companies that are actively promoting strong lease rates - they are trying to be really competitive on our product and can see it as something that will grow within their portfolio," he declares. "We have less than 1.5% share of the contract hire market [compared with 3.6% of the overall market] and we don't need to move the needle far to have a big impact.
"If we doubled our market share on contract hire it would mean 10,000-15,000 registrations," he continues. "Of course, that is not going to happen overnight, but this is where we will get consistent growth." Wilson described the top five leasing companies as "having a real appetite to deal with us", and said true fleet sales is Hyundai's biggest growth area.
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
