Jaguar: Prepared for fleet lift-off
10 December 2014
While the XE is a massive undertaking for Jaguar, coming as it does with a new platform and new engines built at the firm's new £500m manufacturing facility in Wolverhampton, the rumours continue about what will come next, although UK boss Jeremy Hicks wouldn't be drawn on the prospect of an XE Sportbrake or the much-rumoured small Jaguar crossover.
"What we have delivered as a young company [since being acquired by Tata] in a short space of time is remarkable," he declares. "Anything is possible, but we've got to deliver on what we have planned and get the job done before we look at anything else.
"We've got to focus on what we've got with the saloon - we've got a big chunk of the market to go at and concentrate on," he continues. "We've got a big opportunity, so let's deliver."
Jaguar revealed the C-X17 crossover concept (pictured) at the 2013 Frankfurt motor show, and Hicks points to the firm's history of delivering product versions of its show cars.
"The SUV market is really interesting in terms of how it has grown and developed," he says.