Outlandish figures fuelled by new tech
Date:
07 October 2014
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Author:
Looking to the future, as the present goes 'crazy'
The Outlander's success hasn't been lost on the rest of the Mitsubishi line-up, with UK boss Lance Bradley telling BusinessCar that everything has "gone crazy".
"Every one of our products is up - there's so much attention around the PHEV it's creating more interest in the other models, and we're selling more diesel Outlanders than ever before." He said the firm has been careful to ensure dealers check whether a diesel or plug-in Outlander is more suitable for the customer, depending on mileage.
But the focus has meant increased interest across the range, and from fleets too.
"It's a case of getting into companies we never have before and selling more L200, Shogun, ASX and Mirage models," he explains.
And the Outlander plug-in isn't a one-off. "It is exciting for us. all our cars will have PHEV or electric derivatives," reveals Bradley. "We've got a new car coming every year for the next five years."
The replacement for the ASX crossover is due two years from now and will have a plug-in derivative.
"You think of how well we're doing with a mid-sized SUV with the PHEV - what's it going to be like when you get a C-segment [lower medium] car? The opportunity is so much bigger," says Bradley. "We've already started to establish ourselves with business car drivers and operators. In a couple of years we've got a C-segment car."
Following on will be a new Shogun large off-roader.
"A Shogun with very low emissions suddenly becomes a very desirable business car," says Bradley. "It's not just a one-year programme - it's something incredibly exciting for us in the business car market.
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