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The start point for the best source of fleet information |
All white
White continues to be a popular choice and this trend does not appear to be weakening.
Woodward says: "Anything white pearlescent or metallic is flying and fetching well over book."
Colour choice becomes important after age, mileage, condition and specification are satisfied, and while there are no hard and fast rules, Henstock believes fleets need to spec a colour that matches the car.
He says: "As a general rule, good metallic colours always sell well, particularly when paired with a decent set of alloy wheels. Bright-white finishes have proved to be very popular over several years now, and are seen across a wide range of makes and models. But the most important factor is for the colour
to complement the car."
Smaller hatchbacks and city cars can carry off brighter colours with ease, but highly fashionable colours can just as quickly become unfashionable.
Limited editions, with over-fussy colour schemes, tend to date quickest and should be avoided where possible.
Henstock says: "In the upper-medium and mini-MPV sectors, most metallics go well, but nothing too garish. Large slabs of bright colour can be hard on the eye, while at the other end of the colour scale, black looks funereal. In the rugged 4x4 market, buyers like utilitarian colours - greens, greys, oranges and yellows work well."
For large executive and prestige models, fleets should opt for popular colours in sober shades - metallic silvers, blues and greens.
If fleets are offering sports models there is a greater opportunity to carry off aggressive colours, but metallic silvers, greys, blacks and British Racing green are all safe bets.
Henstock says: "As used car buyers cannot specify the colour they want, they choose the best combination of model, specification, age, mileage and condition for their budget and get the most attractive colour they can. The message for fleets is choose a colour scheme that will attract buyers when you come to sell the car, rather than one that will have only a limited appeal."
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