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Liveries also need to be removed if you want a good return, but again, the work needs to be done properly, as Henstock explains: "If it is not done correctly then it can actually devalue the vehicle. Remember, the stickers have actually formed a weatherproof surface over the area they have covered and, once removed, will leave pristine paintwork, which may not match the rest of the vehicle. It is important the finish is professionally done, not simply obliterated with more paint."
McNally adds: "When it comes to cars, we've seen a change in attitude towards alloy wheel conditions. Many traders don't seem too concerned with light to medium scuffing around the rims or on the spokes, although polished alloys remain sensitive.
"As for commercial vehicles, worn footwells or sides of seats are classed as general wear and tear and generally accepted within reason. However, similar damage in a car - no matter how bad - has a big impact on re-sale values."
Rather than worrying about actual damage, it's often worth paying more attention to what's missing. Hartley reckons you're looking at big losses without spare keys: "Returning a vehicle with only one set of keys can cost up to £500 once all the vehicle's security systems are reset. It's amazing how often we receive spare keys weeks or even months after a vehicle has been returned that drivers forgot to provide at the vehicle handover. Keeping the spare keys safe and returning them with the vehicle is one of the simplest ways to minimise charges."
Your best bet as an operator is obviously to avoid damage completely and sell the vehicle in as good a condition as possible. Nipping it in the bud can be done, but it means putting stricter measures in place, as Hartley explains: "Companies can be smart about how they manage their fleet policy. Making company car drivers liable for all or part of the end-of-contract damage charges encourages them to take care of the vehicle during its lease.
"Additionally, giving drivers free rein to specify vehicles and their options can potentially result in an increased likelihood of damage.
Large alloy wheels have a greater chance of being damaged than standard fit wheels, with more likelihood of them being kerbed, and they're expensive to repair or replace, sometimes necessitating not only repairs to the wheel but also a new tyre. Restricting the choice of drivers to select such additions to their vehicle can dramatically reduce the amount of damage it will incur."
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