Suzuki: Ready for the next step

Date: 09 December 2014   |   Author:

The next step for Suzuki's progression into the business-car sector is to launch a white-label contract hire proposition, something that's in the pipeline in conjunction with Lex Autolease and will be developed during 2015. "It gives us a permanent infrastructure, rather than being managed by a multi-label call centre.

The phone gets answered as Suzuki and all the paperwork is Suzuki. It's a sign of Lex's confidence in us because it costs them to do it," continues Wyatt. The plan is for that to be in place before the 'step-up' with the arrival of the Vitara, when Suzuki expects increased interest from user choosers and small businesses.

The Lex project and the S-cross achieving over 1000 registrations through Motability are giving Suzuki credibility, the firm's executives claim. "It was clear to see when you go into major leasing companies that are dealing with all manufacturers, and along comes little old Suzuki who is synonymous with 4x4s, that we had to make our mark and we did that with S-cross," explains Wale. "Finally now people want to come and talk to us about our cars being part of their business."

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