We use cookies to ensure that we give you the best experience on our website. If you continue without changing your settings, we will assume that you are happy to receive all cookies on the Business Car website. However, if you would like to, you can change your cookies at any time
The start point for the best source of fleet information |
Dedicated fleet managers are a thinning crowd and the task of running a company's vehicles is falling at the doorstep of HR or finance departments, and anyone else deemed fit to pick up the slack.
That's led to a bit of confusion over some of the more technical aspects of looking after a fleet, to the point where software specialists and telematics providers have reported that some fleets don't know the difference between the two, nor do they really know what they need for the task in hand.
"Commercial fleets are much more aware," says Giles Margerison, sales director of TomTom Telematics. "Truck fleets certainly and van fleets are usually good, but it's absolutely the case with cars. The industry awareness is quite different. People often don't see themselves as fleet managers - it's just something they need to get their head around."
The mix-up is partly due to a rise in the amount of telematics companies and doesn't just apply to smaller, lesser-manned fleets, as Ashley Sowerby, managing director of fleet management software specialist Chevin, explains: "We were advertising with Google keywords and suddenly the price went up because we were going head-to-head with telematics products, so there's definitely some confusion out there.
"It's across the marketplace - it's not just small fleets or part-time administrators, so we have to have to be careful as to the language we employ."
Here, BusinessCar explains the fundamental difference between fleet management software and telematics to dispel the myths about what's what.
BusinessCar magazine ©2019
Business Car Magazine © 2020 | Business Car is part of NS Media Group.
