The differences between software and telematics
28 August 2014
Author: Jack Carfrae
Where fleets go wrong
Even the fleet operators who know their management systems from their telematics packages get it wrong occasionally. Bad habits and failing to use the technology properly are not uncommon.
The secret is to keep re-evaluating it and to tweak it where necessary, according to Chevin's managing director, Ashley Sowerby: "With larger fleets and larger systems, the risk is that people get into a comfort zone. You get a lot of 'I use systems A, B, D and F - I use these and that's what they do', and they don't look at anything else.
"[We have a client that has] every year reserved budget for further developments. They don't just install it and run it. They run a large number of pool fleets and have integrated a pool fleet pin system, for example.
"They look at it and say, 'what are the problems, what are the savings we can make, let's invest in that,' and they've made significant returns. It's not isolated, but it's the minority that invest. [These are the] customers that get the best results."