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The role of the fleet operator
An endemic problem with corporate driving training is the failure of companies to communicate to their staff what the courses are and why they're doing them.
"There's a lot that should be done that isn't - and not by us," explains Simon Elstow, IAM Drive and Survive head of training. "We send joining instructions and we talk to individuals on the phone beforehand, but so many drivers have no idea what they're doing or why.
"The most important thing all companies need to do that a lot don't, is that the CEO has to say 'we are going to do this training, this is the contact and we care about you'. And some companies just don't work like that. Sometimes the CEO just says merry Christmas to everyone once a year and that's it."
He adds that the most proactive companies, such as BP and Shell, actually make driver training a part of the employee appraisal process, while others address it in company meetings and ask for feedback, and these are inevitably the firms that see the best results.
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