REMARKETING: A case of damage limitation
Date:
29 January 2015
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Author:
Simon Henstock, BCA UK operations director, says: "In an ideal world, every ex-fleet vehicle would be presented for sale in ready-to-retail condition. However, the reality is that there are prospective buyers for vehicles across the condition range, accepting that this will always be reflected in the price achieved and - potentially - the time to sale.
"By offering cars or vans in ready-to-retail condition, vendors are making their vehicles attractive to the very widest buyer base and creating demand. This inevitably leads to a quick sale and the strongest possible price performance."
Andy Brown, managing director CD Auction Group, agrees that vehicle condition is increasingly critical. He says leasing companies looking to attract higher values should do a measured amount of remedial work to bring a vehicle back up to ready-to-retail condition in order to increase the speed of sale.
He says: "Any panel damage with large dents or obvious visual damage must be repaired to attract bids. Cosmetic work should be handled on a value-for-money basis."
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