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Is it just me or has the whole world gone green? It seems I can't open a magazine these days without there being news of the latest manufacturer's fuel efficient, eco-friendly new model...
Is it just me or has the whole world gone green? It seems I can't open a magazine these days without there being news of the latest manufacturer's fuel efficient, eco-friendly new model. Where Toyota led the way with its landmark Prius, Lexus, Honda and others are now following.
In the last few weeks alone I have read that BMW's new Efficient Dynamics system is delivering emission reduction of 16% on some models, while Volvo has also joined the club with a new C30 with an output of only 120 g/km, and Audi is claiming 2008 models will reduce fuel consumption by up to 30%. And that's not to mention the clean diesels, bio-fuel, LPG and CNG cars that have risen to prominence of late. This is to be applauded and the industry should welcome moves by the manufacturers to produce more fuel efficient vehicles, but my fear is that such blanket coverage might send out a mixed message to businesses.
"Cutting fuel emissions? Easy, I'll stick all my drivers in hybrids and just watch the CO2 come down!" If only it were that easy.
While businesses and their drivers are taking more of an interest than ever in green motoring, and while advances from manufacturers will undoubtedly play a significant part in driving emission levels down, selecting the right cars is only half the strategy.
Take a look at the top 10 most popular petrol and diesel vehicles for businesses and the recognisable names Focus, Astra, Mondeo and Passat make an appearance. All good cars which have improved significantly, but none part of the new 'green elite'.
It demonstrates how much of journey we have go on before the new green models of today become the top four models of tomorrow. We cannot wait that long to start reducing emissions from business car mileage.
Until that time, businesses and drivers must realise that driver behaviour and fuel consumption are just as important a part of the strategy as procurement. The Energy Savings Trust and the Government's Act on CO2 campaign have been keen to bang this drum giving advice on how to be an eco-driver and offering businesses advice on how to green their fleets. Sure, the TV ads may be a little cheesy, but the message is clear: we have just as big an impact on emissions as our cars.
It's simple advice - my recommendation is to take it on board and starting doing your bit for the planet each time you're behind the wheel.
Until the next time,
Mike
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