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YOUNG AT HEART: Customer service counts

Date: 10 July 2008

Tristan Young is Editor-in-chief of BusinessCar

In the past fortnight I've interviewed execs at two BusinessCar Awards-winners - Enterprise Rent-a-car and CFC Solutions.

Both clearly share the same attribute, a dedication to keeping their customers happy. In both cases, this turned up a couple of interesting facts, but not of your standard news story fare.

Surprising fact of the interview with Enterprise was their claim that they are the second largest employer of UK graduates, taking on 800 every year (first place is accountancy firm PWC). Of those 800, more than 70% stay on past their first year.

Interesting fact from CFC was the revelation that 46% of all purchased business software is never used because it's too complicated.

Both these facts shine an interesting light on the way each firm approaches customer service. And, most importantly, each way clearly works, as the BusinessCar Awards are voted for by those experiencing the customer service - you, the BusinessCar readers.



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