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Roddy Graham's Blog: 26 February 2009 - Product plug

Date: 26 February 2009

Roddy Graham is chairman of the ICFM and commercial director of Leasedrive Velo

The one thing I always never try to forget is how privileged many of us are who work in the fleet industry.

Not only is it the best sector of business to work in with some great people, but we get to test so many different types of car. That can leave us feeling a bit blasé about yet another luxury demonstrator to drive home in, but I do sometimes pinch myself and think, does it get any better than this?

I normally like to be a wee bit controversial in my blogs but this week I'm going to break a personal rule. I'm not one to single out any particular manufacturer's product but I've just been so excited by one car that I've driven I've just got to talk about it in a blog.

Why? Because it, and the cars like it that will surely follow, represent the future.

The car in question? Not some luxury executive saloon but a new take on the city car concept.

I just think it's brilliant in every respect. It's packed with standard equipment, including air conditioning, can transport four adults in comfort, drives nicely, turns on a sixpence and has bags of safety features.

It's sub-100g/km, so is exempt from road tax, and returns 65mpg. For everyday driving, it's all you could ever want. It might not be your preferred option for a long journey, but my wife, 80-year-old mother and 17-year-old son were more than impressed with it when we went out to Sunday lunch.

I'm convinced that this car, and others like it that will surely follow, represents the fleet car of the future, certainly in ten years or so. No, it will not replace the family car but as everyday transport it will be hard to beat.

And the car? Well take a bow, the new Toyota iQ.



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