The Big Society is the government's high profile initiative. But after my experiences this week I feel that David Cameron has a lot more work to do internally, because it seems to lack support from his own Government departments.

This week E-Training World launched its latest free- to-use e-learning system called 'Road Safety for Kids'.

We, as a company, have a policy of developing at least one product per year that we don't make any money from, which is our way of putting something back into society. I have been a road safety professional for 20 years, I champion road safety causes and am very passionate about it. This is why I've always committed to make sure that any business that I run will always allocate some of its time and resource to help save lives.

If this activity saves at least one person from the misery of a road accident, that makes it worthwhile. Now surely that is the very essence of what is meant by the Big Society - an ethic that ourselves and other road safety organisations have been doing for many years, well before the politicians decided to 'invent' the idea.

So, to help us promote our new 'Road Safety for Kids' programme we contacted a number of organisations and I have to say the response was fantastic. The feedback was that people were thrilled that we'd produced a free resource, that they admired our commitment to saving lives and that they were grateful to companies like ours who were prepared to take action.