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It's a position that we're now used to, but the economic downturn that we have been suffering since 2008 has meant that many businesses and individuals share a focus on what they spend in a bid to reduce their costs.
Rising unemployment, financial uncertainty, inflation and an all round feeling of doom and gloom have made many of us worry about money, and it seems that running a car is high on the list of things to fret about.
That's certainly the indication from research conducted by Auto Trader. It shows that for 63% of drivers, motoring costs come ahead of other important worries such as paying the rent, a mortgage or job security.
That's why the shrewd operators among us will have thought about cost implications when they selected their vehicle (or vehicles), not just at the outset, but with a view over the coming years.
The drivers who selected vehicles with good MPG peformance, low CO2 emissions, reasonable maintenance costs, low insurance and limited depreciation will now be reaping the rewards.
Whether they are purchasing or leasing a vehicle, too many people get hung up on the up front cost, rather than the whole life cost which includes all of the ongoing costs associated with running a vehicle.
When comparing vehicles on a whole life cost cost basis, we see lots of examples where the purchase price or lease rental of vehicle A is cheaper than vehicle B. However, when you factor in things like fuel, insurance, servicing and maintenance, depreciation and tax, opting for vehcle B will save you a lot of money in the longer term.
In the current conditions, managing costs has never been more important and that's why vehicle selection decisions must be made with all the facts and with a long term view in mind.
This 'bigger picture' approach is the only way to minimise the ongoing pressure on your budgets and this holistic approach will help you to make the most prudent vehicle decisions.
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