Mike Waters' blog: 20 November - An important week
20 November 2014
Mike Waters is senior insight & consultancy manager at Arval, the leading vehicle leasing and fleet management company
This week is national Road Safety Week, organised by road safety charity Brake, and sadly the timing couldn't be more appropriate. As we come off the back of a weekend when a series of terrible accidents involving young people generated some really sad news, it really is a timely reminder.
The most high profile incident was close to Doncaster where five teenagers died after they were involved in a two-car crash on the A630 in South Yorkshire. For the families, friends and fellow school pupils involved, life will never be the same again.
When you drive a lot, it's really easy to become complacent. Even if you are a good driver, it's always important to hold onto the thought that one mistake could have disastrous consequences. That's why programmes like Road Safety Week are so valuable in keeping the issue at front of mind and giving drivers a reality check.
The theme this year is "Look Out for Each Other" because whether you cycle, ride a motorbike, walk, catch a bus, run or drive a car, we are all vulnerable to some degree. However some road users are obviously more vulnerable than others and those of us in cars, vans or any other vehicle need to look out for them.
This is the link to the Road Safety Week website - www.roadsafetyweek.org.uk/ - I would urge you to take a look. Of course, not everyone has time to look through the literature supporting this initiative, but if this campaign does nothing else other than to make you think about the risks and potential consequences next time you drive, it will be making a positive difference.
Mike Waters is senior insight & consultancy manager at Arval, the leading vehicle leasing and fleet management company.